How to: Make Comfort Cute


Here at ShoeBuy, we are firm believers that comfort and style can exist in the same shoe. Our friends at Teen Vogue seem to agree. In the March 2016 issue, the story “The New Normal” explores the endless styling possibilities with normcore pieces (specifically shoes) or as they call them, “Refined versions of the everyday staples.” Read on to view the shoot, and click the images to shop your favorites at ShoeBuy!



As we all know, Birkenstocks are no longer just hippie shoes – with celebrities and fashionistas rocking the look, every shoe wardrobe needs a pair. The comfortable footbed is perfect for any activity, even if it’s just meeting up with some friends for the afternoon or for walking around town. The Boston (left) is a great transitional clog that will be perfect for spring. The Arizona (right center) is the classic sandal to replace your old flip-flops. Upgrade! They look great with everything from distressed jeans to an airy maxi dress.



Clarks is known for their craftsmanship and their comfortable shoes, but this season, their trendy options are really catching our eye. The Wallabee (left) originated as a men’s shoe, but is now also made for women and kids. Menswear-inspired shoes are huge this spring, so why not buy some that you can actually wear all day? Rock them with long funky socks if you’re daring!



Crocs are seriously comfortable shoes – you’ll never want to take them off! They are also waterproof, ideal for all sorts of outdoor adventures. Plus, the Classic Clogs come in just about every color you can think of, so you can show off your personal style with a bright pop of color. Take a cue from Teen Vogue and pair them with a cool skirt. The brand carries other styles with the same classic look, so be sure to check out the whole collection!

We think comfy shoes have more staying power than most footwear trends because, well – your feet will thank you. How do you wear normcore?


All images courtesy of

3 Ways to Wear Your Birkenstocks


Comfort is cool again. Birkenstocks, which have long been referred to as “those grunge sandals from the 90s” are officially making a comeback and are more hip than ever. And not only are Birks back in the fashion game, but they are available in several new colors and styles to choose from. From daytime to evening looks, here are our favorite ways to kick back this summer in the most comfortable pair of shoes in your closet.

Distressed to Impress

Pair your Birks with your favorite distressed jeans! Whether your denim is black or blue, this look has already been given the fashion seal of approval be the likes of trend-setters like Heidi Klum and Jessica Alba.

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White on White

Of all of Birkenstocks’ color options, white is one of our all-time favorites. And we love how crisp and fresh they look when paired with a white summer outfit.

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All Dressed up

Give your favorite dress a laid-back look with a pair of Birkenstocks, or pair these sandals with a leather skirt and clutch for a killer high-fashion combo. To make even more of a statement, try a metallic pair!

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Are you on board with this must-have summer wardrobe staple? Shop our full Birkenstock collection here.